Moose Vinyl
Tools Used: Adobe Creative Suite, Figma
Skills Used: Branding & Identity, Art Direction, B2B & B2C Marketing & Strategy, Print & Digital Marketing, Problem Solving, Leadership
Moose Vinyl is a mobile app designed for vinyl collectors, combining music discovery with community connection. I led the development of the Moose Vinyl brand from the ground up—designing the logo, establishing the color palette, selecting imagery, and crafting the overall visual identity. The goal was to create a brand that felt both nostalgic and modern, resonating with vinyl enthusiasts while standing out in a crowded digital space.
I designed a cohesive brand system that translated seamlessly across digital, print, and physical experiences. This includes everything from internal documents, B2B sales materials to consumer-facing promotional assets, ensuring consistency at every touchpoint.
Beyond traditional design work, I helped bring Moose Vinyl to life through event activations and commercial film shoots, creating immersive brand experiences that captured the spirit of the vinyl community.
