Partner Summit 2024
Tools Used: Adobe InDesign, Adobe Illustrator, Figma, Splash, Canva, Google Slides
Skills Used: Art Direction, In-Person Event Strategy, Print & Digital Marketing, Branding & Identity, Project Management, Presentation Design, Cross-Team Collaboration, Leadership
Partner Summit 2024 is Salesforce’s annual, invite-only event series that brings partners together to explore growth opportunities across CRM, AI, Data, and Trust. Through immersive content and strategic insights, the summits showcase how partners can go-to-market, drive innovation and deliver customer success across the full lifecycle.
For this global event, I led the visual direction and creative execution across both digital and in-person touchpoints. I established the full look and feel of the event, designed all digital assets (including social promotions, keynote slide templates, and event landing pages), and art directed external creative agencies for all in-person experiences—from registration walls and keynote stages to directional signage and photo ops.
With events held in New York City, Sydney, London, and Mumbai, I developed a modular design system to ensure visual consistency while allowing for easy customization by region. This approach allowed us to scale efficiently, reduce costs, and streamline production timelines—without sacrificing quality or creativity.
